Since exact means exact


^0665FAFE559D01BF526EA7B4AA38013E0C3CE4987BB4BFE5F5^pimgpsh_fullsize_distrGoogle declared a new change to the way exact match targeting works in AdWords, on Friday afternoon. Matching for close variations — errors, plurals, adverbs, shortenings etcetera — will be widened to incorporate varieties in function words and word order in the coming months. With this modification, Google may disregard function word and word order while deciding if ought to trigger for a correct match keyword.

Starting today, Google AdWords has started reclassifying which pursuits will trigger ads utilizing an Exact Match keyword.

Till date, your advertisements would show up when somebody scans for your keyword, with no extra words after, in the middle or before that. For instance, if your keyword was “buy new car”, your ad would just show in case somebody entered “buy new car”, not “new car buy” or “I need to buy new car.”

Be that as it may, Google would show your ad in case somebody hunts down close variations of your keyword (plural or singular forms, incorrect spellings, accents, acronyms, or shortened forms).

In this way, if your keyword was “buy new car”, your ad won’t not appear for “new carbuy”, but rather it could appear for “buy new car”.

Today, Google is evolving its meaning of “exact match” to incorporate considerably more close variations. This is what’s evolving:

Reordered Words

Contrasts in word order don’t really mean a distinction in intent. Various people say things in various ways. Or, then again, individuals usually begin an inquiry accepting that a specific question will get them what they need, just to understand that they should be more particular.

Function Words

Function words are those small words we use all the time in English to associate thoughts without really changing the significance of those ideas.

Special cases

One of the greatest worries from advertisers will be whether Google matches inquiries to keywords that don’t have a similar significance. Google stresses it won’t change word order or function words in correct match when it comprehends changes would modify the significance of the query.

To know more about it and its effect, contact Your Reputation Consulting.


All about Search Engine Rankings

You are continually being informed that it is important for you to lead the search engine page keeping in mind the end goal to have an effective business. The need of high search engine ranking is important for your prosperity. Your Reputation tells you why so.

search-engine-ranking2It is broadly comprehended that the greater your search engine ranking, the more successful your business will be since if more number of individuals associate with you and your business, the better your odds will be of generating more income.

The significance of SEO

Without a doubt, SEO is important for your business and you ought to dependably seek to be Number One in the rankings. As an effective entrepreneur, you comprehend that working together implies that you are communicating both online and in person as well.

Online associations are a critical part of your armamentarium which leads you to the path of success. You also have to keep a track of content you share. Also you have to make sense of how that means to SEO and your rankings and you have to make sense of precisely how important Number One rankings is for you.

Try not to believe everything that you read

There are enormous tricks out there these days. Individuals will reveal to you that in case you pay them a specific amount of cash, they can ensure that you will wind up on the highest point of the search engine pages. That is a false claim. The best approach to gain high search engine rankings is by reliably and consistently posting your content with the goal that you extend your exposure and lift your notoriety to the point where individuals know your identity. You need them to consider you and your business first whenever they require what you are putting forth.


Search engine rankings are important to the accomplishment of your business however getting to that point ought to be completed with a procedure that is well thoroughly considered, matches your specific business, and fabricates trust and validity that will help you to assemble capable, commonly gainful associations with other individuals. Many individuals are persuaded to purchase in light of what the search engines are letting them know. It is important that you remember that. In case that you need to discover how you rank and how others are with respect to you, scan for your business and see what comes up.

Your site can get penalized via your SEO Tactics

seo tactics you must do

Search Engine Optimization (SEO) has emerged as a major business as companies are hastening to get their sites advanced and enhance their query item rankings. In any case, in spite of the fact that there are a large number of helpful strategies you can use to make your site effectively comprehensible via search engine spiders, there are some ways that can really hurt your ranking and may even get penalized or even banned. Here are some of the things you need to abstain from utilizing as a part of your optimizing procedure.

Flash sites are exceptionally compelling as far as getting a visitor’s consideration. Search engine spiders can’t read Flash content however, so in case that you do actualize a lot of Flash on your webpage, ensure you include regular content too with the goal that search spiders will comprehend what really matters to your page. Generally, websites with Flash don’t rank as profoundly as non-Flash websites basically in light of the fact that search engines are one-sided towards content websites.

Session IDs will help your page in case you put them in your URL, because search engine are exceptionally planned for their decision making. By putting the session ID in the URL the spider basically considers it as a part of the URL and will spare it.

Just like Flash, Javascript could be a magnificent approach to draw in consideration and outwardly spruce up your site, however for a spider, it is a foreign language. When designing your page, ensure that the Javascript doesn’t meddle with the content or headers of the page.

Some companies feel that they will make more progress in case they split their considerations between numerous comparable sites to promote their product. Generally the URL is a basic manifestation of the way the client used to visit the site. The site proprietor has no bad aim and views every URL just as “a same page.” The risk of this is that web spiders are extremely bustling so they just need to rank content one time and when they keep running over indistinguishable pages they will penalize your website accordingly. “Doorway sites” which are essentially portals towards sending guests to another website page are considered spam via search engines and will get you banned. For more info contact Your Reputation Consulting.

SMS Marketing for your business

sms marketing

SMS curtailed from Short Message Service is an administration that empowers short messages of usually 140-160 characters long to be sent and transmitted from a webor mobile. SMS empowers data to be sent to group of individuals rapidly and helpfully. In case of printed media and different sorts of marketing, for example, radio or TV, the customers should for example, tune in to the radio or watch the TV for the promotion to contact them. Though for mass SMS advertising the portable handsets are always switched on to get a message.

Some of the benefits of SMS advertising are:

  • The personal nature of cell phones makes SMS marketing an effective technique.
  • Mobile clients usually keep mobile on – meaning they can be viable for time sensitive messages.
  • Users are intended to read every SMS they receive – not at all like email and different method for advertising.
  • Bulk SMS marketing is exceptionally budget friendly and one can send a large number of instant messages to buyers at less prices.
  • Bulk SMS likewise spares time – as opposed to composing a message and after that sending it to every versatile endorser, one message is made and afterward sent to an entire group of supporters.
  • Tracking of SMS responses and delivery is simple.
  • Delivery of SMS is almost instant.

The major areas where SMS marketing is utilized are drink firms, banks, amusement and relaxation venues. SMS are even utilized for the enrollment, e-commerce, mobile payment andbank transactions. As a marketing technique, SMS are utilized in numerous different ways also. You can also build a brand image by sending the SMS to a large group of people by utilizing organization name as sender id/name. Likewise product keyword as a sender name can be more powerful if your organization plans to offer something directly. It can also be utilized as cash making administration just like pay per click-PPC.

In spite of the fact that SMS is restricted by 160 characters, it is undisputedly the most efficient and powerful media of promoting and can possibly reach millions in minutes. We will see an ever increasing number of organizations settling on the SMS advertising in not so distant future. In spite of the fact that SMS marketing it’s only a beginning, mobile phones will offer much more in not so distant future.

For more info, contact Your Reputation Consulting.

sms marketing

SMS Marketing can work wonders for you

SMS Marketing is a marketing strategy that is being used as of now by a couple of organizations. This technique is generally new however has sparked a great deal of enthusiasm since its origin. This is generally because of the way that it works and works exceptionally well. There are many advantages to SMS marketing apart from the undeniable increment in one’s client base. Your Reputations Consulting briefs you about the wonders of SMS Marketing and how it can help your business.

  • It gives the ability to attain clients in different nations that talk another dialect.
  • It reduces the marketing budget of the organization radically.
  • Permits one to send info to clients immediately after the info becomes distinctly accessible.
  • SMS marketing campaigns are easy to make and achieve the client quicker as they can access these messages from anywhere and anytime.
  • It gives you an astounding 90% chance that you message will be read by the beneficiary within 5 minutes of receiving it.
  • It additionally benefits the client by keeping them upto date at all circumstances.

SMS Marketing is extremely helpful to organizations. It gives them the chance to gain more clients, all the more proficiently. It is alsoeasier to manage than other marketing strategies as you needn’t bother about any aptitude to do it. Once you opt for it you will start observing results with your first campaign. When you do this there is no compelling reason to maintaining anything as this will be done by your media manager.

You will see an increase in incomes from your first campaign and this will proceed for quite a long time to come. You will have the ability to manufacture a client base that will stay faithful to you once you keep on giving them the best administration. SMS marketing technique can help your business to effectively develop, keeping cash in your pocket and giving you a good name in your field of work.

With the increasing number of mobile phone and mobile phones user day by day, this is the best way to reach people and promote your business effectively. For complete details, contact Your Reputation Consulting.

Unique Internet Marketing Strategies with Guaranteed Return

Internet marketing strategy

Today, more and more businesses are beginning to realize that online marketing strategies provide optimal solutions and help attain high level of success in business. If you need higher returns, including some potential for growth, you will need to have some unique marketing strategies. Internet marketing services offered by Online Reputation Management Company in Noida, can equip businesses with unique internet marketing strategies that will guarantee maximum return on investment by delivering unequalled results.

Your Reputations Consulting is a leading Internet Reputation Management Company in Delhi NCR. Our Online Reputation Management Company in Noida offers businesses a revolutionary line of advanced online marketing solutions. Its vast techniques ensure people to see right and positive materials about you when they search you online. Online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward. Online Reputation Management Services offered by Your Reputations Consulting, the best Internet Reputation Management Company in Delhi NCR, will safeguard online businesses or corporations against any instances of negative mentions and maintain a positive focus.

Here are some of the common internet marketing strategies to ensure returns:

  • There are a lot of social media platforms like Face book, Twitter, Instagram, LinkedIn etc. which are used to reach out audience. They offer a lot of options for targeting audiences.
  • From PPC to Google Ad Words, SEO place a significant and effective role in marketing your business.
  • An impactful content which defines your brand and company is the best way to draw attention of the targeted audience.
  • Press Release is the also one of the best way to promote existing and upcoming products.

 One of a key part of your business marketing strategy should be to increase traffic. Unlike usual traffic, traffic on website is mandatory for a business to survive and grow. It generates more leads, create awareness for your business, and boost sales. Your Reputation Consulting, an Online Reputation Management Company in Noida lets you fully leverage the power and efficiency of our services that we offer. We give the opportunities to businesses to branch out and capitalize on our complete online marketing services. There are enough strategies for internet marketing offered by the best Internet Reputation Company in Delhi NCR under affordable budget. Your Reputation Consulting would help your business in getting the best ROI.


Google studying ways to deal with offensive search suggestions & results

Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.


As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether the Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response.

This week, I met with several engineers and executives involved with Google’s search results, including Ben Gomes, vice president of core search. There’s no question that Google has heard the concerns. There’s no question that those within Google itself are disturbed by what’s being raised. But the desire is to find solutions that are generally defensible, are rooted in policy and can be implemented through algorithms as much as possible.

In a statement Google gave me after our meeting, it said:

The goal of search is to provide the most relevant and useful results for our users. Clearly, we don’t always get it right, but we continually work to improve our algorithms. This is a really challenging problem, and something we’re thinking deeply about in terms of how we can do a better job. Search is a reflection of the content that exists on the web. The fact that hate sites appear in Search results in no way means that Google endorses these views.

Dealing with autocomplete

Google won’t go on the record about what it may do, largely because it’s not even certain yet what that will be, only that it knows it needs to do something. It has two chief challenges.

The first is dealing with search suggestions, also called “autocomplete.” These are suggestions that appear as people are typing in the search box. The feature is designed to speed up the searching process, especially for those on mobile devices, where typing can be difficult. Autocomplete allows for typing a few characters and having a list of popular searches appear in response.

For example, typing in “best place to eat” brings up a suggestion such as “best place to eat near me,” which is handy and saves some time:

best place to eat

However, because the suggestions are drawn from actual popular searches that people do, they can also reveal ugly truths about society. For example, some ask why Chinese people are rude:

chinese people rude

Some also ask if white people are human:

are white people human

Personally, I’ve long been for filtering out as much of the negative from such suggestions as possible. My concern is that auto suggest can present things that are often stereotypes or not necessarily true to those who neither knew such things nor wanted to know them. It can detour searchers into areas they didn’t want to go into. Worse, as is emerging, some of the actual results that appear for these types of search suggestions might not provide balance.

What Google will do here is uncertain, but it’s definitely an area that’s being explored for change.

Whatever Google implements won’t be perfect. That’s why it will be important, in my opinion, that Google also develops an easy mechanism to report objectionable suggestions that get through and a policy that’s flexible and sensible enough to allow for manual removals of what the algorithm fails to catch.

Right now, you have to know where the autocomplete help page is to get to the report form, where it’s entirely unclear why Google might remove something other than if it’s considered hate speech or sexually explicit or abusive content. More clarity, reasons and transparency are needed.

While suggested searches should be better filtered, I also hope that Google makes it easier to research some of these things through Google Trends. It’s a different environment there, where people are deliberately seeking to see what search reveals about society. Sadly, search reveals some ugly things. But understanding that there are real people — in significant numbers — who may hold or be curious about stereotypes is one of the best ways to understand where education needs to happen.

Filtering the results?

What’s suggested is one thing, but it’s really the results you get that matter. For example, as was demonstrated this week, Google came under fire for having a Holocaust-denial page listed first in its results for a search on “did the holocaust happen,” as shown in this example from the Guardian, which first wrote about it:

google holocaust

How to deal with this type of result? There have been many knee-jerk calls to remove it simply because it’s not factually correct. But a one-off removal of the page wouldn’t solve the problem for other searches and with other sites.

It also poses another challenge. If the policy is that you just remove things that aren’t based in fact, much of the web can become vulnerable to censorship from Google. For example, would you have to remove major religious organizations because these groups are based on unprovable faith — the very essence for most of them — rather than demonstrable fact?

Google needs some type of policy to deal with the type of “post-truth world” that is a growing concern to so many. One thought of mine — and of others that I’ve seen voiced — is that potentially, it could partner with third-party organizations to develop a list of particular sites that should be flagged or filtered, such as Facebook’s announcement this week of what it would do to combat fake news.

Google does already flag fact-checking sites within Google News, something it put into place last month. Filtering would be the opposite. It would penalize or lessen the chance of sites that seem to be pushing fake news appearing for popular searches.

As with filtering search suggestions, no system Google puts into place would be perfect. That’s why, again, having a good policy that can handle what gets past any algorithmic change would be important.

Explain more about sites & ranking?

Another thought is that Google might find a way to do a better job providing details about sites that are listed. Right now, you’re given a title, description and URL. But those with long memories can recall when Google used to provide a “PageRank” score next to listings, a way it was trying to indicate how authoritative a site might be.

Bringing back PageRank scores isn’t the answer, but there might be another way that Google could indicate the general authority of a site or the “neighborhood” of sites that it’s associated with.

Finally, more transparency would be helpful in terms of ranking. This is always a touchy subject with Google, because it fears giving too much information away helps people manipulate its search engine.

However, it’s bizarre that something like that Holocaust-denial post is showing tops in Google. It has no great number of links pointing at it, according to a Moz tool I used. The Wikipedia page below it should carry far more authority.

Maybe Google is indeed rewarding click-through rates, as some speculate. That is, the type of person who searches for “did the holocaust happen” might be more likely to click on sites that suggest it did not, if that was already their preconception — and thus the results start to become one-sided for certain searches, if you reward those that get the most clicks.

Google has been steadfast that it does not use click-through rates in the way described above, by the way. But the mystery remains. We can’t even see backlinks via Google itself, now that the specific command for that, endangered earlier this year, seems finally dead. We have to depend on third-party tools instead. Overall, it makes it difficult for external experts to help Google diagnose its own search ranking sicknesses.

Not just Google

I think it’s important to note that the issue being raised isn’t just happening with Google. For example, Bing has drawn praise when some searches on Google bring up unsavory results, while Bing is more balanced. And personally, I’ve felt Bing does seem to deal with the problem better, when I’ve done some comparative searching recently. It appears to have a more robust algorithm for these types of searches, including rewarding Wikipedia more.

However, even Bing isn’t perfect. Type in “was the holocaust” and you get suggestions like “was the holocaust real” or “was the holocaust justified,” as shown below:

bing holocaust

Select the second suggestion on whether it was justified, and the first result is from an online debate site finding that it was:

bing holocaust justified

The second listing, by the way, is not justifying it. It sounds like that, but it’s actually an examination of those who do.

Similarly, at the often-praised Duck Duck Go — which itself largely depends on the search results from Bing — a search for “was the holocaust” suggests “was the holocaust real” and “was the holocaust a hoax.” Select the hoax suggestion, and the top result is from a denial site (and most of the results are from similar denial places):

duck duck go holocaust

But Google is reacting

Search is hard. For all the talk of machine learning magic, machines still can’t actually know fact from fiction. They learn from humans. And humans can be tricky. It’s even worse when you’re in situations where matters are up for debate.

Google’s taking the brunt of this issue because, in the end, it’s the leading search engine. It’s also continuing to take the brunt because it’s easy to cherry-pick searches that aren’t actually done by that many people to come up with a fresh angle for attack.

It’s also easy to suggest that this is somehow something new (we don’t know this at all, nor has any proof been shown) or that it’s only being done by right-wing manipulation (it’s not) because both themes feed into a growing concern about fake news.

Make no mistake; it’s good that the issue has been brought to light, regardless of how broadly it’s actually impacted the general searching public. The Guardian’s original articletwo weeks ago, highlighting the “are women evil” search and other problems is well worth reading and played a good and important role in elevating concern here.

It’s also important for Google to act promptly to correct these issues, in the way that it has tackled other problems in search, such as with content farms. It has let autocomplete issues fester for years. It doesn’t get yet more years to deal with that. Within a few weeks, at most a few months, we really need to see visible and meaningful change. That’s enough time for a solution to be done with thought and care.

The role for better content

I’ll close with a last thought. One of the best ways to combat these types of results is with good information. It likely doesn’t occur to some good authorities to write content about why the Holocaust really did happen or why some stereotype isn’t true, phrased in the way that someone who has doubts or misbeliefs might search.

Google can and should make changes. But as I said earlier, these search suggestions also shed light on the type of education that needs to happen and the language in which it may need to be expressed. Creating that type of content will help Google, Bing and others deal with the problem.

Lastly, if you are debunking fake news and other wild claims, don’t link back to the originating sites. Or if you do, make use of the nofollow attribute. When a reputable site links to a disreputable one directly — without using no follow — it’s ironically passing along some of its authority that helps the disreputable site rank better in search engines. Don’t do it.

Reference – Search Engine Land