Clive Sirkin, new chief marketing officer of Kimberley-clark said “We don’t believe in digital marketing. We believe in marketing in a digital world”. Digital marketing is not a storage house but is integrated in the larger marketing team. In this marketing in a digital world the tactics of interacting has been used that helps reach every customer all over the world. Social media cannot be ignored in the idea of digital marketing. In no time company can reach millions of customers build its image or launch a new product. Most of the target audience is live in a digital world that is one of multitasking and where information is available 24/7. With smart phones in every hand the customers stay connected digitally and aware of all that goes on all over the marketing world. With social media , consumers get a big platform to express their views about the company and the products. They openly express the merits and demerits of the products they use that helps build a perception about the product. The marketing monologue has greatly changed into a conversation. There is free flow of information and ideas among consumers as well as between the company and its consumers. Competition is also rampant in the digital world. The scope of immediate Customer feedback is not just a medium of putting forth the customers grievances but it’s now a medium to be more constructive if feedback is accepted and actions taken accordingly. Marketing in a digital world has become easier to reach the prospective customers with offers and attractive discounts. Marketing in a digital world has become faster, easier and less expensive and it’s wise to believe in marketing in a digital world than just to believe in the concept of digital marketing. For more detail contact Your Reputations Consulting .