Is online reputation management the same as SEO?


reputation & seoOnline shoppers are increasing in number by leaps and bounds, so if business community does not make efforts to establish and maintain their online recognition then they will fail. A huge percentage of targeted customers buy online, so not having website and doing strong online marketing campaign can be suicidal from business point of view. Online Reputation Management is extremely important for attracting potential customers and converting them into actual buyers. Your reputation online will decide the height you’re your online business success.

For enjoying online popularity, efficient and holistic strategies need to be recognized to do brand management. Attention on relevant, interesting and keyword-based content will favor online reputation management campaign. Search Engine Optimization makes sure that a specific website gain good SEO ranking so that more visibility and bigger website traffic figure can be achieved. Online Reputation Management Company India ensures not just more visibility but also positive image and popularity is enjoyed.

Best Online Reputation Management Company will do everything possible within legal bound to enhance company’s brand image in the online community. Apart from just dealing with search engines, it will handle everything like forums, blogs, news sites, social networking sites etc.

Monitoring company’s online brand needs to be done by using efficient tools ( like Twitter Search & Yahoo Results) available. It will help tracking web results, news, blogs, video results, and group results.

Interlinking popular social media accounts with each other and then linking them from your website will help a lot in the search engines. Prevention of bad reputation is also important and for that maintaining an interesting blog will help.

Your Reputations Consulting suggest that using brand name as one’s username in all the popular social networking sites can keep negative brand online reputation at bay, enhance one’s online popularity etc.

Online reputation has to be good to keep doing business online.

Advertisements

What reputation management can do for you?


Your Reputations Consulting - Review ManagementThe web has given the power of information to clients. Customers simply need to enter your name in the search engine and they will get info about your business. This info could be reviews for your products or could be your website’s link. Customers find this info extremely helpful as it helps them in basic leadership and reducing their risks while shopping. As this info impacts the customers to support you or can make feel negative about you, it can rapidly become a noteworthy obstacle for your business. Thus, it is imperative to deal with your online notoriety.

All business people understand the power of Word of Mouth. A single customer spreading bad reviews about you can destroy any unequivocally made picture worked through much advertising efforts. Bad reviews spread like jungle fire. A customer’s negative posts about your business will unquestionably harm your image. In today’s competitive world, reputation is everything. Hence, it is fundamental that you practice reputation management to make a decent image.

Your Reputation Consulting highlights some rules that you can use for picture online reputation management.

Discover exactly what people are saying about you

Disregarding the issue or imagining it doesn’t exist does not make it leave. Keep in mind, information is power. Thus, dependably be aware about what individuals are saying in regards to you. For this situation, what you don’t know may hurt you. Just when you know that an issue exists would you have the ability to settle it. You never know you may discover great things being said in regards to you which you can impart to others and use further bolstering your good fortune. No one can be great. Try not to be hesitant to discover what is out there. Confront your dread and “Google” your name to perceive what is being described about you.

React to the negative reviews in a professional manner

Try not to give your peace of mind to a customer who has spread negative reviews about you, regardless of the possibility that you feel the review is unjustified. Handle it as an expert. Tumbling down does not make a difference as much as it is important how you get up and keep on going. Customer won’t respond to a negative survey, but rather they will be aware in the matter of how you react to it.

To know more, consult Your Reputations Consulting.

We don’t believe in digital marketing. We believe in marketing in a “Digital World”


^0938E05D34AF57DDBED832867C580846EA98753ECBD653B390^pimgpsh_fullsize_distr

Clive Sirkin, new chief marketing officer of Kimberley-clark said “We don’t believe in digital marketing. We believe in marketing in a digital world”. Digital marketing is not a storage house but is integrated in the larger marketing team. In this marketing in a digital world the tactics of interacting has been used that helps reach every customer all over the world. Social media cannot be ignored in the idea of digital marketing. In no time company can reach millions of customers build its image or launch a new product.  Most of the target audience is live in a digital world that is one of multitasking and where information is  available 24/7. With smart phones in every hand the customers stay connected digitally and aware of all that goes on all over the marketing world. With social media , consumers get a big platform to express their views about the company and the products. They openly express the merits and demerits of the products they use that helps build a perception about the product. The marketing monologue has greatly changed into a conversation. There is free flow of information and ideas among consumers as well as between the company and its consumers. Competition is also rampant in the digital world. The scope of immediate Customer feedback is not just a medium of putting forth the customers grievances but it’s now a medium to be more constructive if feedback is accepted and actions taken accordingly. Marketing in a digital world has become easier to reach the prospective customers with offers and attractive discounts. Marketing in a digital world has become faster, easier and less expensive and it’s wise to believe in marketing in a digital world than just to believe in the concept of digital marketing. For more detail contact Your Reputations Consulting .

Since exact means exact


 

^0665FAFE559D01BF526EA7B4AA38013E0C3CE4987BB4BFE5F5^pimgpsh_fullsize_distrGoogle declared a new change to the way exact match targeting works in AdWords, on Friday afternoon. Matching for close variations — errors, plurals, adverbs, shortenings etcetera — will be widened to incorporate varieties in function words and word order in the coming months. With this modification, Google may disregard function word and word order while deciding if ought to trigger for a correct match keyword.

Starting today, Google AdWords has started reclassifying which pursuits will trigger ads utilizing an Exact Match keyword.

Till date, your advertisements would show up when somebody scans for your keyword, with no extra words after, in the middle or before that. For instance, if your keyword was “buy new car”, your ad would just show in case somebody entered “buy new car”, not “new car buy” or “I need to buy new car.”

Be that as it may, Google would show your ad in case somebody hunts down close variations of your keyword (plural or singular forms, incorrect spellings, accents, acronyms, or shortened forms).

In this way, if your keyword was “buy new car”, your ad won’t not appear for “new carbuy”, but rather it could appear for “buy new car”.

Today, Google is evolving its meaning of “exact match” to incorporate considerably more close variations. This is what’s evolving:

Reordered Words

Contrasts in word order don’t really mean a distinction in intent. Various people say things in various ways. Or, then again, individuals usually begin an inquiry accepting that a specific question will get them what they need, just to understand that they should be more particular.

Function Words

Function words are those small words we use all the time in English to associate thoughts without really changing the significance of those ideas.

Special cases

One of the greatest worries from advertisers will be whether Google matches inquiries to keywords that don’t have a similar significance. Google stresses it won’t change word order or function words in correct match when it comprehends changes would modify the significance of the query.

To know more about it and its effect, contact Your Reputation Consulting.

Google studying ways to deal with offensive search suggestions & results


Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.

google-search-new-logo1-ss-1920

As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether the Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response.

This week, I met with several engineers and executives involved with Google’s search results, including Ben Gomes, vice president of core search. There’s no question that Google has heard the concerns. There’s no question that those within Google itself are disturbed by what’s being raised. But the desire is to find solutions that are generally defensible, are rooted in policy and can be implemented through algorithms as much as possible.

In a statement Google gave me after our meeting, it said:

The goal of search is to provide the most relevant and useful results for our users. Clearly, we don’t always get it right, but we continually work to improve our algorithms. This is a really challenging problem, and something we’re thinking deeply about in terms of how we can do a better job. Search is a reflection of the content that exists on the web. The fact that hate sites appear in Search results in no way means that Google endorses these views.

Dealing with autocomplete

Google won’t go on the record about what it may do, largely because it’s not even certain yet what that will be, only that it knows it needs to do something. It has two chief challenges.

The first is dealing with search suggestions, also called “autocomplete.” These are suggestions that appear as people are typing in the search box. The feature is designed to speed up the searching process, especially for those on mobile devices, where typing can be difficult. Autocomplete allows for typing a few characters and having a list of popular searches appear in response.

For example, typing in “best place to eat” brings up a suggestion such as “best place to eat near me,” which is handy and saves some time:

best place to eat

However, because the suggestions are drawn from actual popular searches that people do, they can also reveal ugly truths about society. For example, some ask why Chinese people are rude:

chinese people rude

Some also ask if white people are human:

are white people human

Personally, I’ve long been for filtering out as much of the negative from such suggestions as possible. My concern is that auto suggest can present things that are often stereotypes or not necessarily true to those who neither knew such things nor wanted to know them. It can detour searchers into areas they didn’t want to go into. Worse, as is emerging, some of the actual results that appear for these types of search suggestions might not provide balance.

What Google will do here is uncertain, but it’s definitely an area that’s being explored for change.

Whatever Google implements won’t be perfect. That’s why it will be important, in my opinion, that Google also develops an easy mechanism to report objectionable suggestions that get through and a policy that’s flexible and sensible enough to allow for manual removals of what the algorithm fails to catch.

Right now, you have to know where the autocomplete help page is to get to the report form, where it’s entirely unclear why Google might remove something other than if it’s considered hate speech or sexually explicit or abusive content. More clarity, reasons and transparency are needed.

While suggested searches should be better filtered, I also hope that Google makes it easier to research some of these things through Google Trends. It’s a different environment there, where people are deliberately seeking to see what search reveals about society. Sadly, search reveals some ugly things. But understanding that there are real people — in significant numbers — who may hold or be curious about stereotypes is one of the best ways to understand where education needs to happen.

Filtering the results?

What’s suggested is one thing, but it’s really the results you get that matter. For example, as was demonstrated this week, Google came under fire for having a Holocaust-denial page listed first in its results for a search on “did the holocaust happen,” as shown in this example from the Guardian, which first wrote about it:

google holocaust

How to deal with this type of result? There have been many knee-jerk calls to remove it simply because it’s not factually correct. But a one-off removal of the page wouldn’t solve the problem for other searches and with other sites.

It also poses another challenge. If the policy is that you just remove things that aren’t based in fact, much of the web can become vulnerable to censorship from Google. For example, would you have to remove major religious organizations because these groups are based on unprovable faith — the very essence for most of them — rather than demonstrable fact?

Google needs some type of policy to deal with the type of “post-truth world” that is a growing concern to so many. One thought of mine — and of others that I’ve seen voiced — is that potentially, it could partner with third-party organizations to develop a list of particular sites that should be flagged or filtered, such as Facebook’s announcement this week of what it would do to combat fake news.

Google does already flag fact-checking sites within Google News, something it put into place last month. Filtering would be the opposite. It would penalize or lessen the chance of sites that seem to be pushing fake news appearing for popular searches.

As with filtering search suggestions, no system Google puts into place would be perfect. That’s why, again, having a good policy that can handle what gets past any algorithmic change would be important.

Explain more about sites & ranking?

Another thought is that Google might find a way to do a better job providing details about sites that are listed. Right now, you’re given a title, description and URL. But those with long memories can recall when Google used to provide a “PageRank” score next to listings, a way it was trying to indicate how authoritative a site might be.

Bringing back PageRank scores isn’t the answer, but there might be another way that Google could indicate the general authority of a site or the “neighborhood” of sites that it’s associated with.

Finally, more transparency would be helpful in terms of ranking. This is always a touchy subject with Google, because it fears giving too much information away helps people manipulate its search engine.

However, it’s bizarre that something like that Holocaust-denial post is showing tops in Google. It has no great number of links pointing at it, according to a Moz tool I used. The Wikipedia page below it should carry far more authority.

Maybe Google is indeed rewarding click-through rates, as some speculate. That is, the type of person who searches for “did the holocaust happen” might be more likely to click on sites that suggest it did not, if that was already their preconception — and thus the results start to become one-sided for certain searches, if you reward those that get the most clicks.

Google has been steadfast that it does not use click-through rates in the way described above, by the way. But the mystery remains. We can’t even see backlinks via Google itself, now that the specific command for that, endangered earlier this year, seems finally dead. We have to depend on third-party tools instead. Overall, it makes it difficult for external experts to help Google diagnose its own search ranking sicknesses.

Not just Google

I think it’s important to note that the issue being raised isn’t just happening with Google. For example, Bing has drawn praise when some searches on Google bring up unsavory results, while Bing is more balanced. And personally, I’ve felt Bing does seem to deal with the problem better, when I’ve done some comparative searching recently. It appears to have a more robust algorithm for these types of searches, including rewarding Wikipedia more.

However, even Bing isn’t perfect. Type in “was the holocaust” and you get suggestions like “was the holocaust real” or “was the holocaust justified,” as shown below:

bing holocaust

Select the second suggestion on whether it was justified, and the first result is from an online debate site finding that it was:

bing holocaust justified

The second listing, by the way, is not justifying it. It sounds like that, but it’s actually an examination of those who do.

Similarly, at the often-praised Duck Duck Go — which itself largely depends on the search results from Bing — a search for “was the holocaust” suggests “was the holocaust real” and “was the holocaust a hoax.” Select the hoax suggestion, and the top result is from a denial site (and most of the results are from similar denial places):

duck duck go holocaust

But Google is reacting

Search is hard. For all the talk of machine learning magic, machines still can’t actually know fact from fiction. They learn from humans. And humans can be tricky. It’s even worse when you’re in situations where matters are up for debate.

Google’s taking the brunt of this issue because, in the end, it’s the leading search engine. It’s also continuing to take the brunt because it’s easy to cherry-pick searches that aren’t actually done by that many people to come up with a fresh angle for attack.

It’s also easy to suggest that this is somehow something new (we don’t know this at all, nor has any proof been shown) or that it’s only being done by right-wing manipulation (it’s not) because both themes feed into a growing concern about fake news.

Make no mistake; it’s good that the issue has been brought to light, regardless of how broadly it’s actually impacted the general searching public. The Guardian’s original articletwo weeks ago, highlighting the “are women evil” search and other problems is well worth reading and played a good and important role in elevating concern here.

It’s also important for Google to act promptly to correct these issues, in the way that it has tackled other problems in search, such as with content farms. It has let autocomplete issues fester for years. It doesn’t get yet more years to deal with that. Within a few weeks, at most a few months, we really need to see visible and meaningful change. That’s enough time for a solution to be done with thought and care.

The role for better content

I’ll close with a last thought. One of the best ways to combat these types of results is with good information. It likely doesn’t occur to some good authorities to write content about why the Holocaust really did happen or why some stereotype isn’t true, phrased in the way that someone who has doubts or misbeliefs might search.

Google can and should make changes. But as I said earlier, these search suggestions also shed light on the type of education that needs to happen and the language in which it may need to be expressed. Creating that type of content will help Google, Bing and others deal with the problem.

Lastly, if you are debunking fake news and other wild claims, don’t link back to the originating sites. Or if you do, make use of the nofollow attribute. When a reputable site links to a disreputable one directly — without using no follow — it’s ironically passing along some of its authority that helps the disreputable site rank better in search engines. Don’t do it.

Reference – Search Engine Land

online reputation management

Online Reputation Management- need of today’s business world.


In today’s online-focused world,it has become easy for everyone to share their thoughts and opinions with others online about any organization or individual. This can mean any negative comments or feedback about an organization on Google, Yahoo, Bing or any other review sites could severely damage its reputation and hamper the opportunities to up and cross sell. To manage one’s reputation online, an organization can now present the best image of their brand to the audience,making it stand out among its competitors. Online Reputation Management is designed to protect such organization’s interest against negative associations.

Therefore, Online Reputation Management (ORM) has become an essential component of any brand reputation management strategy. It helps in shaping public perception of a person or organization by influencing online information about that entity.Online reputation management is key marketing Strategies in today’s time as it helps your business to build and maintain positive image online which directly impacts on your business in following terms, Increase sales & Build trust and credibility.

Your Reputations Consulting has the expertise to deal with such negative publicity and reviews. We focus on repairing malicious content posted on internet forums by suppressing or pushing down the negative content, defeating with all the positive material to improve the creditability and customer’s trust in your organization.

Your Reputations Consulting helps you in maintaining the reputation of your brand by following these steps:

  • Monitoring the online content about your organization.
  • Understanding and analyzing the reasons for the negative discussions.
  • Devising a strategy to overcome all the negative associations.
  • Ensuring that no further negative repercussions occur by maintaining a strong online presence.

Your Reputations Consulting makes sure that all the negative activities including social media attacks, customer reviews, if performed with you are pushed to the edge. We provide you with our best services like online reputation management, brand marketing and Social media marketing to build a solid online positive reputation of your business.