Is online reputation management the same as SEO?


Online shoppers are increasing in number by leaps and bounds, so if business community does not make efforts to establish and maintain their online recognition then they will fail. A huge percentage of targeted customers buy online, so not having website and doing strong online marketing campaign can be suicidal from business point of view. … Continue reading Is online reputation management the same as SEO?

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What reputation management can do for you?


The web has given the power of information to clients. Customers simply need to enter your name in the search engine and they will get info about your business. This info could be reviews for your products or could be your website’s link. Customers find this info extremely helpful as it helps them in basic … Continue reading What reputation management can do for you?

We don’t believe in digital marketing. We believe in marketing in a “Digital World”


Clive Sirkin, new chief marketing officer of Kimberley-clark said “We don’t believe in digital marketing. We believe in marketing in a digital world”. Digital marketing is not a storage house but is integrated in the larger marketing team. In this marketing in a digital world the tactics of interacting has been used that helps reach … Continue reading We don’t believe in digital marketing. We believe in marketing in a “Digital World”

Since exact means exact


  Google declared a new change to the way exact match targeting works in AdWords, on Friday afternoon. Matching for close variations — errors, plurals, adverbs, shortenings etcetera — will be widened to incorporate varieties in function words and word order in the coming months. With this modification, Google may disregard function word and word … Continue reading Since exact means exact

Google studying ways to deal with offensive search suggestions & results


Facing criticism over "fake news," inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions. As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether the Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure … Continue reading Google studying ways to deal with offensive search suggestions & results

online reputation management

Online Reputation Management- need of today’s business world.


Online Reputation Management (ORM) has become an essential component of any brand reputation management strategy.